Sales Manager Indirect Channels

As our Sales Manager Indirect Sales, for HVAC and Building Automation, you will play an important part in our continued growth outside Sweden and directly contribute to our continued success.



Sales Manager Indirect Channels



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LumenRadio was founded in 2008, with a clear vision of how wireless technology will change the world. We have been leading the wireless transformation within the lighting industry by consistently being the first to introduce new groundbreaking technology. We offer the technology to make our product wireless and by focusing on Future-Proof connectivity and using state of the art algorithms for mesh, ultra-low power, over the air FW-updates, commissioning, and large-scale networks. To summarize, LumenRadio is offering Wireless Without Worries.

LumenRadio is an IoT company with an entrepreneurial spirit and with the vision to replace all cables in the world. We are now facing a very expansive phase and are ready to welcome our next employee into the LumenRadio family. For the right person, this is an excellent opportunity to become part of an international company that also provides new and innovative products to large customers worldwide.

Are you Lumen radios Sales manager Indirect channels?

As our Sales Manager Indirect Sales, for HVAC and Building Automation, you will play an important part in our continued growth outside Sweden and directly contribute to our continued success. We are looking for an experienced, motivated, and business-oriented person to support and manage our HVAC & Building Automation business. The position is based in our HQ in Gothenburg, Sweden, and reports directly to our Business Area Manager for HVAC and Building Automation.

The ideal candidate for this role is passionate and experienced about sales, driven by the challenge of finding new customers and creating business in an international context. Your most important role is to identifying wholesalers and distributors globally.


For the right person, this is an excellent opportunity to be part of an international company which provides new and innovative products to customers world-wide and where your contribution will make a big difference,

Every company says they offer a great working environment, but we really do offer a fun workplace, relaxed atmosphere, passionate colleagues, and great products. Working in a growing company, in a growing industry that constantly meets new challenges, you will be able to influence your own workday as well as the future strategy of the company. We believe that our unique technology can help make the world a better place, and we truly love the journey getting there.

You will be part of a team that takes pride in its open-minded and collaborative culture. As an employee at LumenRadio you will also contribute to build a high performing company with a culture of accountability and trust whilst contributing to Wireless Without Worries.

The position includes travel, mainly within Europe and USA. In the long run, travel to the Middle east and Asia may also become relevant.


  • Plan and execute sales activities within his/her focus area 
  • Achieve his/her quarterly and annual sales targets
  • Represent LumenRadio during customer visits, digital events, and trade shows/exhibitions
  • Adhere to legal aspects of the sales process (NDA, Trial License Agreement, Software License Agreement, etc.)
  • Provide input for sales reporting
  • Support our marketing and communication by providing and creating digital content
  • Contribute with market intelligence and customer feedback for improving our sales strategy and product roadmaps
  • Supporting reporting manager by proactively communicating opportunities for personal development, training needs and other areas of improvement


You need to have good business sense, experience within sales B2B and a desire to help and educate customers in our products.
For this position, it would be desirable if you had:

  • Experience from working for a tech organization
  • Experience and understanding of working with distributors in an international context
  • Previous experience of the HVAC or Building Automation industry
  • Having worked with technical sales or if you have worked as a customer-facing applications engineer or as a technical project manager


  • Identifying wholesalers and distributors globally
  • Customer outreach (e.g., cold calling) and communication
  • Visiting wholesalers/distributors/customers and trade shows/exhibitions
  • Support wholesalers/distributors/customers in their sales process (attend seminars eg)
  • Support wholesalers/distributors/customers with marketing material
  • Creating, sending, and following up commercial offers and quotations

When working at LumenRadio we believe that you are self-motivated, flexible, and service-minded. Furthermore, we believe that you are goal- and customer oriented, with excellent time/task management ability.

We put a lot of value into personality in our search for the right candidate. To us it is important to ensure that all competence available in the labor market is used to its full potential. We welcome all applicants and strive for diversity.



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